Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet.

I don’t have a problem with this. We want to cut down the amount of clicks we have to go through to purchase things, so if I can buy directly within the app, why not.