In a note to investors on Thursday, White, of Cantor Fitzgerald, used the words “underwhelming,” “rushed,” and “half-baked” to describe Samsung’s announcements, which also included the Gear VR partnership with Oculus, a Gear S smartwatch, and the new Note Edge handset with a side-facing display. White said he believes Samsung’s announcements were a subpar attempt at garnering buzz for its products before Apple holds its own presentation next Tuesday, Sept. 9.

Analyst Brian White isn’t the only one saying this about Samsung’s announcements. As I said yesterday, things could get rough for Samsung in the coming months.