Since the pumpkin spice latte’s inception 11 years ago, customers have ordered more than 200 million, each topped with whipped cream and a parting shake of spices. It arrives while the summer sun still beats down hot over most of the country, but a combination of masterful marketing and a fan base with the kind of obsession usually reserved for pop stars has transformed this drink into a national harbinger of fall.
Like the Mcdonald’s McRib, this is another one of those things that mystify me about the foods we eat and crave. Granted, I’ve never had a Pumpkin Spice Latte. I prefer my coffee to simply be coffee flavoured. But the excitement of so many for this drink’s arrival is fascinating. Is it marketing generated though?