Apple’s two new “Your Verse” ads

Apple has added two new verses to its “Your Verse” ad campaign. The first one takes you on the road with Chinese musicians Yaoband. Here’s a link to Apple’s Yaoband campaign page.

The second new “Your Verse” ad follows Jason Hall as he rallies thousand of his fellow Detroit bicyclists to inspire his city. Here’s a link to Apple’s “Organizing a movement” campaign page.



  • Ron

    Nice photography, etc., but this does NOTHING to sell the product. Bring the ad agency back.

    • Igor Rusinov

      This is EXACTLY why i love this ads. Because it’s about people, first.

  • Costa K

    The Yao band ad is better. It shows how the musicians are using their iPad for their craft with what seems to be sophisticated music apps. Plus the odd game thrown in.

    The other shows the activist using Facebook, calendar, weather…not exactly cutting edge apps.