From the linked email:
Achieve big things.
iPad is the perfect way to be more productive than ever. Its powerful apps are designed to take full advantage of the things only iPad can do. So you’ll have everything you need to do what matters most.
The ad features links to buy an iPad Air and a retina iPad mini, as well as sections that highlight Apple’s productivity suite (Pages, Numbers, and Keynote), Microsoft’s Office iPad apps, and the Your Verse campaign.