Apple’s App Store curation efforts – A response to Jean-Louis Gassée

David Barnard responds to Jean-Louis Gassée’s post about the need for human curation in the App Store.

Some interesting discussion in the comments (you’ll need to view the original Loop post on your Mac or iPad to see the comments). The running discussion is whether making the App Store easy to search is Apple’s job, or if it is the responsibility of the developer to create content that is compelling enough to make it easy to find, perhaps by word of mouth.

Personally, I don’t think of it in terms of whose job it is. I think of the App Store as a product, an Apple product. And Apple products are built to be easy to use and with great attention to detail. When Apple designed the App Store, it was relatively easy to self-curate, easy to navigate. This approach no longer works.

From David Barnard:

I absolutely agree with @gassee that the App Store is a jungle, but Apple is curating it, & took big steps in iOS 8

I don’t know how big the human curation effort is, but it sounds like Apple is working the problem. I know that if they do come up with a solution that makes it much easier for me to find apps that solve a specific problem, I’ll be handing Apple (and Apple developers) more of my cash.

And that’s a win-win.