New York Times:
Steven P. Jobs established Apple University as a way to inculcate employees into Apple’s business culture and educate them about its history, particularly as the company grew and the tech business changed. Courses are not required, only recommended, but getting new employees to enroll is rarely a problem.
Although many companies have such internal programs, sometimes referred to as indoctrination, Apple’s version is a topic of speculation and fascination in the tech world.
As usual, take whatever Brian Chen says with a truckload of salt (he gets several details wrong, as usual) but it’s still an interesting look at a little known aspect of Apple.