When you look at an Apple ad, it makes an effort to include women. Apple and its employees talk to us like human beings, and not girls who know nothing about technology. It’s important to me, and it’s why Apple has my business and (I suspect) the business of countless other women.
But it’s very hard for me to reconcile this consumer-facing Apple with the development company that put no women on stage this year for either the 2014 Worldwide Developers Conference keynote or the more-technical State of the Union. It’s difficult to connect this Apple I know and trust with the endless sea of white, male faces I saw at Yerba Buena Gardens during this year’s WWDC Bash. Women buy Apple products. We develop on Apple hardware. But we’re still not yet well-represented in Apple’s developer community.
It’s a shame this issue keeps coming up but there’s a reason why it does. Outside of “The Usual Suspects”, other groups, races, genders, etc., simply aren’t well represented in Tech. Some will be annoyed by this piece but it serves as a reminder that we still have a long way to go.