How analysts get all those numbers; Hint, they make it up

A former IDC researcher:

“So, the mantra became, preserve the growth rates; to hell with the actual numbers. Even the growth rates are fiction. The fudge is in the “others” category, which is used as a plug to make the numbers work out. In fairness, we did do survey work, calling around, and attending white box conferences and venues to try to get a feel for that market, but in the end, the process was political. I used to tell customers which parts of the data they could trust, essentially the major vendors by form factor and region. The rest was garbage.”

So they make shit up.

  • David Wyndham

    Numbers are like a skimpy bathing suit. What they reveal is interesting but what they cover up is vital. Always need to see what biases the analyst/company has.

  • Guest
  • John

    Strategy, forecasts, trending, KPI’s, market movements, etc.

    It all has “confirmation bias”. This sort of stuff isn’t exactly a double blind experiment.

  • rogifan

    I wish Tim Cook would quit referencing IDC in earnings call. Just gives them legitimacy they don’t deserve.

    • how do you sleep at nite?

      • rattyuk


        Not so much with the snarky comments though.

        • oh nos.

          sorry, but ive read enough of rogifan’s unique set of worries and concerns (“bean counter”, obama, etc…), my comments are just as interesting to me as his or yours.

  • Terry Maraccini

    Blogger = Person who writes about made up stuff. Tech companies (including Apple) spread PR from these same people when they paint a rosy picture. Then, they rely on the hang dog press to beat a retreat for them when the picture painted isn’t so rosy.

    An analyst’s job is top sell commodities for their employer.

  • stsk

    PED’s article (following DED’s article) paraphrased: “They totally pull the numbers out of their asses. The side of their asses from which they’re pulled is determined by who’s paying.”