Google woos select developers with Startup Launch

Google has created a new, invitation-only program that gives selected developers access to:

• Mentorship from our Google Developer Experts and Developer Relations
• Exclusive invitation to networking events
• Access to free training, startup bootcamps and resources
• Featuring in our spotlight section

I think this is an interesting idea. On the plus side, if you are selected by Google, sounds like they will take you inside, help guide you to ensure your success. On the down side, sounds like cherry-picking. Rather than make that technology available to everyone, they only give that true support to the devs doing something that fits their model of innovation.

Not sure if there is a parallel on the Apple side. In my experience, Apple tends toward the egalitarian. Join the developer program, you get access to the same resources as everyone else. Certainly, there are those apps that are highlighted by Apple in commercials or on stage at various events, and I suspect those folks do receive assistance as needed to make sure they are ready for the big stage.

The question is, is does Apple have a developer mentoring component? Should they?



  • EVula

    Should they? I don’t think so. This seems like something that Google needs to do to attract better developers (and to encourage prioritizing Android development over iOS). Apple is already the target of most developers’ attention, and doesn’t need to further curry favor.

  • http://www.johncblandii.com John C. Bland II

    Seems like this isn’t just devs but more of an incubator for startups. It would be good for Apple to tutor startups.

  • Justin Kent

    I don’t think Apple needs an additional developer mentoring component. They already do an excellent job – not only with the vast amount of training resources they publish, but also by leading through example. If you truly participate in and observe their ecosystem, you can learn everything you need. Absorbing all of that knowledge and implementing it is the challenging part.

  • Sergey Filippov

    Strangely nobody mentioned MFi.

    Actually, MFi program, as it is right now, is exactly invitation-only program that gives selected developers access to, well, the same things and more.

  • http://zeusify.com Lam George

    I’m Glad that I get access to the Startup Launch Program :)