In response to the Comcast horror story that’s been making the rounds lately, these stories are spread through a number of other companies. Bottom line, all of these customer service call centers are designed to pressure the sales rep into grinding more revenue out of the customer, with zero emphasis on helping solve their problem.

This is a big chunk of inertia to overcome, but I believe terrible customer service is an opportunity for disruption. Once people have an option that doesn’t suck (like this, which still doesn’t suck, even after all these years), they’ll flock to it.