No Samsung, this isn’t how Apple does it

Wow, I just don’t know what to say about this store opening.



  • steveabraham

    The only thing that’s a surprise about that video is that there were actually people outside the store.

  • GaleForce

    they do that every morning right

    • Oh, god, I hope not.

    • steveabraham

      That would be fabulous.

  • They even put them in blue t-shirts? Where is one of those jackholes that denies Samsung is a sad copycat?

  • Volkspost

    Looks more like “Korean’s got talent”

  • I hate to admit, but it’s how Koreans do it. If this was actually in Korea, you’d have hired booth babes dancing instead. Just another example of how little autonomy the US branch of Samsung has. Everything goes through the main office.

    http://tvpot.daum.net/clip/ClipView.do?clipid=27915177

    • Well, the store is in Brasil, so not the US branch, but…yeah. Couldn’t pay me enough to do that.

      Wait, you could, but they don’t pay that for help in those stores. 🙂

    • SockRolid

      “Gangnam Style” would have been more appropriate. Samsung’s headquarters building is in the Gangnam district of Seoul.

  • Tim W

    I think it is cute. At least it is original and not something that they copied from Apple.

    • James Hughes

      You forgot the sarcasm thing /s….

      • Michael H.

        No sarcasm! Samsung clearly no copying Apple. here.

        • James Hughes

          True, they are actually copying Microsoft who did a poor job of copying Apple. It’s gets murky after a while I agree.

  • marcintosh

    o_O Whiskey Tango Foxtrot

  • Chris Marriott

    Rewarding to see this shameless, morally bankrupt excuse for a company fail.

  • DanielSw

    Lots of employees in that tiny store. That can’t last.

  • Dave Brandt

    Actually, Microsoft tried that. While the store was open, the employees had to spontaneously break into a dance. Luckily, there were very few customers at the time.

    The only thing that’s halfway comparable at the Apple store is that they have been known to applaud the line of customers as they filed into the store. That was pretty embarrassing.

    • SockRolid

      Yup. It’s really easy to spot Microsoft trying to be cool. They’re like an alien corporation watching the Earth through a telescope from 3 or 4 light years away, seeing cool things that other companies do, then trying to copy what they see.

      I saw “Lucy” last night (avoid unless you just want to see mindless Matrix Action) and among the pre-movie ads I was ignoring while listening to music on my Bluetooth earpieces was a particularly annoying one. Really, really long. Plenty of youngsters talking, with titles like “Person Currently Talking” and “Top Buttoner.” Some kind of crappy video game demo. And, sure enough, it was a Microsoft ad for Xbox. It just reeked of cluelessness.

  • monkeyrun

    Samsung the musical.

  • Juil

    Ok, so are clerks hired on their ability to dance or their ability to serve customers at Samsung stores?

  • Steve

    Much more noises than really necessary. The employees filled the store, I can’t see how customer could have their places. And, not to mention, they pretty much have to clean the store before any customers entered it with all they left on the ground and table.

  • Martin Johnson

    Why did the employees agree to this? Where is their self-respect? Is there some kind of massive employment problem in Brazil?

  • Herding_sheep

    Didn’t Microsoft do the same song and dance corniness in their own Apple store clones? Let’s not give Samsung any credit here, Microsoft pioneered the corny musical in-store routine.

  • SockRolid

    Maybe The Electric Glide (La Glida Electrica?) would have saved the Nokia store chain. New York, Chicago, etc. Remember them? Yeah, didn’t think so.

    I wonder if anybody will remember the Samsung store 3 years from now.

  • this is another samsung’s flashmob last year on shopping leblon, rio.

    http://www.youtube.com/watch?feature=player_embedded&v=zwVaVuqR3QM

  • At least they didn’t copy Apple for once? shakes head facepalm

  • Gabe

    I think the people outside waiting are the family members…HA!

  • Video seems to have been removed 🙁

  • Mike

    Would really like to see this if someone has alternate link.

    • Marcus Mendes
      • Moeskido

        Thanks, Marcus. I wonder if employees are told about this requirement when they’re first hired.

        • Marcus Mendes

          I have no idea. Coming from Samsung, which has a history of moral abuse against their workforce, I’d guess this fell into the “not mandatory, but you’d better do it.” category. Brazilian laws are pretty strict when it comes to this sort of thing, but they’re not really known for their fierce law enforcement.

  • Moeskido

    Reminds me a bit of a birthday party for a rich kid who has no friends. Embarrassing.

    Unrelated: I miss Gateway. They may not have sold any computers in their ridiculous retail stores, but at least sales staff didn’t dance at you.