Apple announces iTunes Festival London

Apple will be bringing iTunes Festival to London, England for the eighth straight year, the company said on Sunday night. iTunes Festival London brings some of the world’s biggest bands together for 30 nights of concerts and they are all free.

Apple said Maroon 5, Pharrell Williams, Beck, Sam Smith, Blondie, Kylie, David Guetta, 5 Seconds of Summer, Calvin Harris, and Chrissie Hynde, among others, will be performing during the 30-day iTunes Festival event.

Singer Adam Levine performs with Maroon 5 on the Toyota Today Show Concert Series at Rockefeller Plaza on August 5, 2011 in New York City, NY. Debby Wong / Shutterstock.com

Singer Adam Levine performs with Maroon 5 on the Toyota Today Show Concert Series at Rockefeller Plaza on August 5, 2011 in New York City, NY. Debby Wong / Shutterstock.com

iTunes Festival London is held at the legendary Roundhouse. With a capacity of about 5,000, the venue offers an intimate concert experience for the artists and fans alike—this is something I personally enjoyed at this venue. Over the years, the Roundhouse has hosted Bob Dylan, The Rolling Stones, Jeff Beck, The Yardbirds, David Bowie, Jimi Hendrix, Pink Floyd, Led Zeppelin, The Clash, Ramones, Motorhead, and many other great bands.

The great thing about iTunes Festival is that if you can’t make it to London, you can still watch the shows. Apple broadcasts the shows around the world so you can watch them live or on-demand on your iPhone, iPad or iPod touch, iTunes on your computer, or in HD with Apple TV.

Apple noted that since its inception in 2007, iTunes Festival London has hosted more than 430 artists playing for over 430,000 fans and tens of millions more online and on-demand.

“These live shows capture the heart and soul of iTunes and we love bringing them to our customers in the Roundhouse, as well as to the millions of people watching all over the world for free,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

I attended a few of the shows at iTunes Festival London in 2013 and it was incredible. The venue, the bands, hell, the entire event was very well done. I’m looking forward to another great festival.