Uber ice cream, a stealthy crossing of business streams

This is a generous scoop of genius:

No matter where you are in the world, nothing captures the sweetness of a sunny afternoon better than ice cream. Friday, July 18th, we’re serving up cold treats on demand in 144 cities, in 38 countries, on 6 continents.

Use your Uber app to send a request your nearest Uber driver, asking them to bring you some ice cream. No cash required, it’s billed to your Uber account.

This is smart marketing on Uber’s part. They are leveraging their existing business model to raise brand awareness and to make money as well. They are also crossing from one business model into another, that of home delivery. Hey, Amazon/Google: If you buy Uber, you also get an instant, stealth, world-wide home delivery fleet.

  • matthewmaurice

    How much of a First World problem is it to need your ice cream delivered by car service? I’m willing to bet the average Uber user could use a bit more walking in their life and a LOT less ice cream. We won’t even start on the CO2 impact of thousands of ice cream delivery trips for a marketing stunt.

  • Moeskido

    This reminds me of something. Wait, don’t tell me.