This is a generous scoop of genius:
No matter where you are in the world, nothing captures the sweetness of a sunny afternoon better than ice cream. Friday, July 18th, we’re serving up cold treats on demand in 144 cities, in 38 countries, on 6 continents.
Use your Uber app to send a request your nearest Uber driver, asking them to bring you some ice cream. No cash required, it’s billed to your Uber account.
This is smart marketing on Uber’s part. They are leveraging their existing business model to raise brand awareness and to make money as well. They are also crossing from one business model into another, that of home delivery. Hey, Amazon/Google: If you buy Uber, you also get an instant, stealth, world-wide home delivery fleet.