Al Arabiya News:

In the first deal of its kind in the Middle East, Apple has inked an agreement with Saudi bookshop Jarir to supply all Apple products through the outlet, as well as providing an after-sales service.

In an interview with Al Arabiya News Channel, Jarir’s chairman, Mohammad al-Aqeel, said that this agreement will allow the prices of Apple products sold at Jarir branches to be slightly reduced.

The question many ask is, “Why doesn’t Apple open their own retail outlet?” Remember, this kind of “store within a store” idea is what Apple initially did to test the retail concept before the first US Apple Retail Stores opened. They are likely doing the same in the Middle East.