Pixar co-founder Ed Catmull recently published a book called Creativity Inc., bout how creativity and business can work hand in hand. The book is filled with stories from Catmull’s journey at Pixar, some details of which have never been told publicly before. One of the stories is about how a business deal came within seven days from changing history as we know it. Not only would Toy Story never have been made, it is very likely the computer animation revolution would have happened entirely differently or maybe not even at all.
The world would be a less joyous place if this had happened.