Kanye, Jay-Z, Samsung, and the Beats deal

I thought this was interesting, in part because of the politics of the Beats deal and the obvious connections with Samsung and Apple.

But I also find it interesting that Samsung finds it necessary to buy the likes of Jay-Z and Lebron James to build a connection to opinion makers. I can’t think of an instance where Apple has paid an opinion-maker to show themselves with an iPhone or iPad. Perhaps there are exceptions to this, but none spring to mind.