Using large expressive type on websites

When I first started reading this article, I though it was about using large type in the body of a website. As I read more, I realized it was about grabbing attention by using expressive type in different ways to direct users where you want them to go. A bit less interesting, but still a fascinating topic. As I looked at the examples, I realized that I don’t like the use of expressive type like this. Somehow I feel like it’s overkill and that the content should speak for itself. Obviously, it works and not all websites can be the same, but there’s something about the examples that rub me the wrong way.



  • James Hughes

    I see your point but things have always been this way. Maybe less so these days. Who knows, maybe it’s good to return to the attention grabbing type styles? God knows there are enough posters being sold that use attention grabbing styles that are not even genuine. It’s fashionable you know. Hmmm, maybe your right. The more I think about it the more irritated I am getting. Or it’s just that I’m an ornery bastard to begin with. Or maybe I’m just an asshole. http://www.youtube.com/watch?v=UrgpZ0fUixs&feature=kp

  • Moeskido

    Many of the examples shown in the article remind me of big industrial signage that was painted on the sides of brick buildings for centuries. Some of those signs were beautiful (and have been emulated by new artists), others less so. The best of them remind me of 19th-century posters, but not all of them benefit from the style.