Using large expressive type on websites

When I first started reading this article, I though it was about using large type in the body of a website. As I read more, I realized it was about grabbing attention by using expressive type in different ways to direct users where you want them to go. A bit less interesting, but still a fascinating topic. As I looked at the examples, I realized that I don’t like the use of expressive type like this. Somehow I feel like it’s overkill and that the content should speak for itself. Obviously, it works and not all websites can be the same, but there’s something about the examples that rub me the wrong way.