Daring Fireball:

“Only Apple” has been Tim Cook’s closing mantra for the last few Apple keynotes.

Is this true, though? Is Apple the only company that can do this? I think it’s inarguable that they’re the only company that is doing it, but Cook is saying they’re they only company that can.

I’ve been thinking about this for two weeks.

I spoke at a MUG group this evening and made a similar point and there’s no doubt this is Tim Cook’s Apple.