Apple acquires Spotsetter, a social search engine


Spotsetter looked to combine friends’ recommendations, trusted reviews and other signals in order to reinvent maps as a more social experience.

Initially available as a web and mobile application, Spotsetter used a patent-pending algorithm to pull in users’ content from social networks like Facebook, Twitter, Instagram and Foursquare, as well as venue content from over 30 review sites and lists from trusted sources like Yelp, Zagat, the New York Times, Michelin, and TripAdviser. As of last summer, the company said that it had processed 5 million user profiles, 40 million venues, and 1 million curated venue content items from around the world.