Tim Cook’s memo to employees about Beats

Apple’s history in music began with selling Macs to musicians. That remains important to us today, but we also bring music to hundreds of millions of customers with iTunes, which is at the forefront of the digital music revolution. Music holds a special place in our hearts at Apple, and we know that we can make an even bigger contribution to something that is so important to our society. That’s why we have kept investing in music and why we’re bringing together these extraordinary teams — so we can continue to create the most innovative music products and services in the world.



16 thoughts on “Tim Cook’s memo to employees about Beats

  1. I am so nonplussed by this. I’m not forgetting about Dre, he and a buddy made boatloads of money of rubes that love their fashion-first headphones. Still, aqui-hire for some music industry influence hardly seems worthy of 300 million let alone 3 billion.

  2. Guess there’s not much to say

    Other than excutive pay

    Says the WSJ

    It’s “Jimmy & Dre”

    Smothers Brothers of the RIAA?

    • Bad Uncle Leo, @leoofborg on das Twitters
  3. Only Synergy I can think of is that this is some how get
    Minorities to buy iPhone who usually buy Android.

    Remember when Mr. Iovine asked for profit sharing
    from ipod. That was just few years ago.

    This from a company doesn’t see fit to update ipod nano
    and basically remove the non touch version which most people
    want.

    So How is this synergy going to fight of Youtube and young
    people using it for music.

    Tim Cook is just over his head with Bull Shit Artists.
    Keeps mouthing buzz words like he actually believe in it.
    Fooling No one.

  4. where’s your company website? would love to see your memo style. surely you’re a fortune 100, if not the wealthiest, most successful firm in history….

  5. By that logic, you’d have to hatch the best eggs to have an opinion about an omlette. 😉

  6. Ok, smartass, I’ll talk to Jim to limit the comments section only to the CEOs of Fortune 100.

    Something tells me that’d shut you up as well.

    If being in Fortune 100 automatically made you cool, Tim would just be walking around waving a printout of his bank account balance and all the teens would be like:

    “Oh. My. God. I want this guy’s headphones. Right now.”

    But no. Apple had to pay Dre 3 billion motherfucking dollars to buy cool from him, all right? Think about that for a split second.

  7. I hope Apple somehow demonstrates that Beats was worth $3b; that buying the music service by itself wouldn’t have been enough; that Apple actually needs Iovine and Dre, and they go on to impress everyone with their contribution to Apple.

    I don’t think this will happen, but what’s done is done.

  8. TLDR.

    but my point is — you arm-chair CEOs are so full of shit and you dont even realize it. youre low-level workers content behind your monitors, yet you pretend youre qualified to judge the performance of the leading executive of the world’s leading tech company in the history of the species.

    it’s absurd.

    i run my own business and am the first to admit it’s not fortune caliber (tho i bill to them annually), but because of this i know what hard work being the face of a business it. so i have the wisdom and humility to realize what these successful executives do is very difficult. you dont.

    if it was easy, everybody would be doing it — including you.

  9. just chalk it up w/ all of apple’s other crazy ideas & failures — a GUI PC for the masses, DRM-free music sales, a translucent all-in-in PC, a cell phone, a tablet, etc etc… they clearly have no idea what theyre doing at all. it’s pure luck that theyve become the richest, most successful, most profitable tech firm in the history of the world.

    armatures,

  10. Nugga, if your worked for Tim Cook and he heard you explain how we all should shut our mouths and nod in agreement, cause his work if very hard, he’d fire your ass. Your cowardly “respect” is useless to Tim Cook.

    My opinion is intellectually honest, and can tell apart the complexity of Tim Cook’s work, my respect to him, and the stupidity of this memo.

    There was an even easier way to write this memo, and that was not to write it. And that would’ve been just fine.

    Or he could’ve kept it short, without adding bullshit padding, so it “feels” like a Fortune 100 CEO memo.

    PR is not Tim Cook’s strong skill, and I’m saying this while respecting the man. But I guess your mind blown by this being possible in the same Universe.

  11. Shit nugga, if there was ever an award for selecting history citing, you’d win it.

    Many of Apple’s acquisitions have gone downhill. Hell, I won’t give generic examples, I’ll just cite a product I actually used – Shake. What happened to Shake, baby? Did Apple reinvent the planet with it.

    No, they botched it badly, and ended up killing it.

    To put things in this century though, Siri is another recent secret failure. All the original team of Siri left soon or later after Apple bought the rights. They were pissed off. The original Siri app worked better than this piece of crap peddled as Siri these days. I wanna love it, but I judge on merit.

  12. I see you working, but I didn’t suggest that I know better than Apple, nor that this was a mistake. As I said, (as a shareholder) I hope they prove me wrong.

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