Newegg is notorious for standing their ground when it comes to patent trolls. Follow the link to read about their latest confrontation. Standing up to a patent troll is a risky move, since you have to lay out attorney fees and might not get them back and, even worse, you might lose in court. Most people settle rather than take that risk.
But if you have the resources to stand up to a troll, win, and force them to pay your attorney fees, that’s behavior-changing.