4 myths about Apple design, from an ex-Apple designer

Fast Company:

Before founding Storehouse, Kawano was a senior designer at Apple for seven years, where he worked on Aperture and iPhoto. Later, Kawano became Apple’s User Experience Evangelist, guiding third-party app iOS developers to create software that felt right on Apple’s platforms. Kawano was with the company during a critical moment, as Apple released the iPhone and created the wide world of apps.

In an interview with Co.Design, Kawano spoke frankly about his time at Apple–and especially wanted to address all the myths the industry has about the company and about its people.

Interesting comments from a guy who was in the trenches.



  • stephenconmy

    What was the primary, or lead design, idea when you thought about how the apps would appear on the iPhone? Was it that the screen would look as if there were a number of small books and references that could be opened? It had an imperceptible library feel about it – the first iPhone and its apps. Was this conscious from the design team?

    • Moeskido

      Are you assuming that Kawano reads The Loop?