An iPad case kickstarter I can really get behind

I really like the concept behind this iPad case. At first blush, it seems like a knockoff of Apple’s iPad cases. But no, not at all.

The Ergo Book has a big strap that is hidden away until you need it, and your iPad can rotate in the case so you can view or stand it in portrait or landscape mode.

I’m in! Looks like these will be shipping in September. [Via TUAW]