The Daily Dot:

It’s been made clear by the many reports and unnamed sources from every reputed site on the Internet—and by Tyrese—that Beats Electronics will soon be acquired by Apple for around $3.2 billion. But what has not been made clear is why, and why now.

Many have questioned whether Apple has run out of ideas—but this is one of the best decisions Apple has made in years. There are three main reasons why this deal likely happened, and all three show that Apple CEO Tim Cook has a keen awareness of the position his company finds itself in and is willing to make the necessary changes to keep Apple on top.

The author makes some very interesting points. I agree the key to the deal is Iovine.