Yahoo is the latest company ignoring Web users’ requests for privacy

Ars Technica:

Yahoo yesterday announced that it will stop complying with Do Not Track signals that Web browsers send on behalf of users who wish to not be monitored for advertising purposes.

“As of today, web browser Do Not Track settings will no longer be enabled on Yahoo,” a company blog said. “As the first major tech company to implement Do Not Track, we’ve been at the heart of conversations surrounding how to develop the most user-friendly standard. However, we have yet to see a single standard emerge that is effective, easy to use and has been adopted by the broader tech industry.”

As one of the commenters pointed out, “this is in a nutshell why optional compliance doesn’t work.”

  • Robert Davey

    In fairness to Yahoo they were one of the last big players still honouring Do Not Track, and I’m not sure it’s fair to blame optional compliance for this as many big firms (although bizarrely not Google despite implementing DNT in Chrome) were on board. As far as I’m concerned the failure of Do Not Track lies entirely with Microsoft, who yet again chose to take a defined standard and decide they knew better on how to do things. Once they made IE10 default to having Do Not Track enabled (exactly what the standard states NOT to do) the advertisers following it started dropping like flies. If I were being a cynic I might even say Microsoft did this deliberately as I’m sure I read somewhere that they were working on a competing ‘standard’ or technology to deal with the advertiser tracking problem. It would make sense to kill off any competing standards as early as possible, but I’m sure they wouldn’t do a thing like that… would they?

  • asdfasdfsadf

    I don’t mess around with advertisers possibly or possibly not caring about my privacy and take matters into my own hands with ad blockers and social blockers. Sometimes I feel bad for some websites but if I find out someone uses The Deck I usually whitelist the site since those ads are great.