Interesting move on Amazon’s part. I do question the effectiveness. I have yet to find a product to tag in my Twitter feed, though I have no doubt the spam will soon start to flow.

Watch the video to see how this works.

UPDATE: I set up a tweet to test this. Reply to the tweet, include the #amazoncart hashtag in your reply, and Amazon will ask you to authorize it to access your Twitter credentials. If you choose to do that, you’ll then be asked to press a button to add the tagged item to your cart. After that, all you need do is reply to a tweet with an Amazon item and the hashtag and it will appear in your cart automatically. Be sure you DELETE THE ITEM you just added, unless you are in need of a banana slicer.

I do not like this interface. Clunky and intrusive. What are the odds you will put a product in your cart without at least checking it out first. Add to that, the second time you do this, Twitter will flag your post as a duplicate if you simply reply to a post with the hashtag. Which means you need to insert a dummy word each time you do this. High annoyance factor, and potentially a big time spam enabler.

Just not feeling it, Amazon. Thumbs down.