Amazon and HBO ink exclusive content deal for Amazon Instant Video

This is a big deal for Amazon and a bit of bad news for Netflix.

Amazon.com, Inc. today announced a content licensing agreement with HBO, making Prime Instant Video the exclusive online-only subscription home for select HBO programming. The collection includes award-winning shows such as The Sopranos, Six Feet Under, The Wire, Big Love, Deadwood, Eastbound & Down, Family Tree, Enlightened, Treme, early seasons of Boardwalk Empire and True Blood, as well as mini-series like Band of Brothers, John Adams and more. Previous seasons of other HBO shows, such as Girls, The Newsroom and Veep will become available over the course of the multi-year agreement, approximately three years after airing on HBO. The first wave of content will arrive on Prime Instant Video May 21. This is the first time that HBO programming has been licensed to an online-only subscription streaming service. This programming will remain on all HBO platforms.

A smart move for Amazon and Fire TV.



  • jazzace

    What about non-US markets? The press release was not clear, since Prime Video only operates in the US, UK and Germany. Will HBO be able to use other providers in markets like Canada and Australia?

  • TechManMike

    I actually don’t see this as bad news for Netflix as much as I see it as a chink in the amour to HBO. One more step towards offering content directly to consumers without a cable subscription.

    • lucascott

      But now I have to have an Amazon subscription.

      • TechManMike

        The much bigger picture is that even though you have to have an Amazon subscription, you do not need a cable subscription for it. Sure it’s not offering all content directly through HBOgo, but it’s one more small step in that direction.

  • MichaelQ

    Surprised they didn’t have it ready to announce for the Fire release.

    Foxtel has HBO content locked up in Australia. Big question is when will Foxtel add itself as a cable option for Apple TV channels?

  • Wooloomooloo

    If I didn’t already own almost all of those on iTunes, I’d be tempted to get Amazon’s device. Great deal.

  • lucascott

    This exclusive bit is one of the things that I wish the DOJ would jump up and say ‘anti consumer’ over. I don’t think such deals should be allowed whole hog. Allow it to a point, like say one month, but then everyone should be allowed to have the goods. Whether it’s a TV show, movie, book or album. That way consumers actually have choices.

    • TechManMike

      This is absolutely what the DOJ should not do. The answer isn’t to have more government overall, it’s to have less government overall. The DOJ and FCC should be completely out of it. Ask yourself how is it that cablecos have become an oligopoly under the watch of the entity that preaches against anti-competitiveness. The reason is because these companies have greased the palms of sleazy politicians in order to legislate in their favor against any competition. Money has made the government become the long arm of the big cablecos. The only way to fix that is for them to be completely out of it and truly let the market decide.