Apple’s new “Powerful” ad

I love the construction of this video. Lots of little pieces, all tied together to support Gigantic, by The Pixies. So well done. Be sure to check out Apple’s Powerful iPhone 5s web page, which showcases some of the apps used in the video.


  • Apple’s agency nailed it here. And the apps used in the “film” (interesting that they’re not calling it an ad) are listed on Apple’s “Powerful” page. Win all around.

  • GFYantiapplezealots

    I just tried the heart rate monitor app. This is the future and gives a glimpse as to what I suspect Apple is doing with their next project.

    Imagine the day when iPhone will be able to perform lab tests on your blood 🙂

  • Moeskido

    Lovely video.

    I hope that subway busker wasn’t in NYC. Transit cops make short work of a lot of them.