Apple’s new “Powerful” ad Posted on Wednesday, April 23rd, 2014 at 4:07 am. PTWritten by Dave Mark I love the construction of this video. Lots of little pieces, all tied together to support Gigantic, by The Pixies. So well done. Be sure to check out Apple’s Powerful iPhone 5s web page, which showcases some of the apps used in the video.Yum.