Wired:

Thursday is the Mustang’s 50th anniversary. To mark the occasion, Ford plopped a 2015 Mustang GT convertible onto the observation deck of the Empire State Building.

Ford pulled the same stunt with the original Mustang, but five decades of technological advancements haven’t made it any easier to pull off. The deck is 1,000 feet up, so using a crane is out of the question. And the building’s tall spire rules out lowering the car from a helicopter.

That leaves the freight elevator.

The Observation Deck of the Empire State Building is one of those places you have to go to when you visit New York City. While this is a marketing stunt, it sure as heck isn’t a cheap one.