The simplicity of Apple’s advertising: 1977-1997


I’ve collected print ads from Apple, from their earliest days in the late 1970s to the present, which illuminate their continued focus on simplicity in design. In the first part of this two part series, I’ll look at Apple’s first twenty years of advertising.

We often think about Apple’s TV commercials when we talk about their advertising but for many years, it was all about print ads. How many of these do you remember?