Facebook’s very public dispute with Eat24

Eat24 is a food delivery service, with a pretty sizable following on Facebook. All that is about to change.

From the Eat24 blog:

Dear Facebook,

Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so long, but we need to break up. We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot.

Eat24 spent years accumulating fans and likes on Facebook and is so upset with changes Facebook is making, they are deleting their entire Facebook presence.

From the linked re/code article:

The crux of the problem lies in a number of changes Facebook is making to its News Feed algorithms, according to recent reports, that when implemented will drastically reduce the number of people who will see a marketer’s posts.

Instead, it’s a way to shift marketers over to actually forking over cash to Facebook by paying to promote their posts to their thousands — or in some cases millions — of followers.

Both the blog post and the re/code article are fascinating reads. They each touch on the issue of Facebook being a huge battleship making a very slow change in direction, from accumulating followers to reaping revenue.

As with any major change, there will be breakage. If Facebook’s new algorithms and revenue model provide value, Facebook will succeed. If not, Facebook will either find a better path or will slowly fade in significance.



  • narcogen

    I only WISH the changes being made to the News Feed reduced he number of things I see from marketers instead of real people. I gnash my teeth every time I have to revert back from “Top Stories” back to “Most Recent” which is the only view I ever want or need to see.

    • gjgustav

      Since you and I don’t pay for facebook, we’re not their customer. We’re their product. Until that changes, you are going to have marketing shoved in front of you in various ways to maximize Facebook’s revenue.

      • narcogen

        I fully understand that. On the other hand, it was Facebook’s choice to pursue that business model, not mine. What I find interesting about Eat24′s complaint is that it is from one of Facebook’s customers, who apparently feels as if FB is not treating them well, either. And the time may come when I feel I’ll need to take the same step as Eat24.

    • http://www.laugh-eat.com/ kyron

      do you mean items not from groups you’ve Liked? those are annoying. as for posts from commercial groups, i dont understand people complaining about it after specifically Liking said groups.

  • Stu Mark

    I love Eat24 – They have a solid user interface and cover enough restaurants to make it worthwhile. When I want delivery, Eat24 is my first thought.

  • Kris404

    I love Eat24 too and used LABite for years (both great IMO)

    This Facebook issue is affecting a lot of celebrities as well: Rainn Wilson (Dwight Schrute from Office) tweeted recently that he gets better reach with Twitter than Facebook where he has to fork over cash to reach his own audience.

    Tread carefully, Facebook.