Building the next Pixar

This is not quite what you think. This is not about building an animation studio, but about using the techniques that Pixar leveraged into their great success to produce your own great success.

As a brand, Pixar–with 14 consecutive No. 1 box office hits and $7 billion in worldwide ticket sales–has come to stand for consistently wondrous excellence, thanks largely to the leadership of president Ed Catmull and chief creative officer John Lasseter, and an era of oversight by longtime owner Steve Jobs. And much has been written–most recently, Ed Catmull’s Creativity, Inc.–about how exactly the company goes about creating lightning in a bottle time and time again. Recently, Disney has adopted some of its tactics that helped push its hit film Frozen to a $1 billion box-office smash.

But the question remains: can that kind of success be replicated anywhere?

Thoughtful stuff, well worth the read.

  • monkeyrun

    When you try to build the next XYZ. you usually end up with a poor copy of it.

    • Jeff

      Sadly Pixar is turning into a copy of the old Disney and churning out work derivative of their own. Incredibles 2, Cars 3, Finding Dory (Nemo 2)? Pixar is re-hashing their own material and it is no longer compelling. The only fascinating thing is that they can ship it out to Cinemas rather than releasing the straight to Video titles Disney customarily produces.

      Hope lies in a new kid on the block, Laika Films. Likely not as colossally profitable as Disney/Pixar, Laika (Coraline, Paranorman, Box Trolls) is producing work of a calibre higher than even Pixar once achieved. I’ll gladly turn in my Pixar film a year for one Laika every three.