The amazing, inspiring and scary world of ambient apps

The Push:

A class of apps, christened “ambient apps” by the blogosphere, are endowing mild-mannered smartphone users with what might have passed for superpowers a few years ago. They work by keeping your smartphone’s mic, GPS and even its camera listening, watching and seeking out every signal coming from your surroundings.

In many ways, ambient apps are a logical step in the evolutionary process of mobile devices. For some, however, they press too hard against our personal space, intrude upon our most precious moments and deliver marketers far more about ourselves than we care to divulge.

Some of these apps are really cool, like Flightradar24, but some are disturbing – yet seemingly inevitable.