Sports Illustrated:

220,000 square feet of exhibition space filled to the gills with Ugly Stiks and Mr. Crappies, and an 18,000-seat arena will host the nightly weigh-in for the 44th annual Bassmaster Classic, the self-described Super Bowl of Fishing – though to the 200,000 angling enthusiasts passing through here in cardboard hats in the shape of bass and weapons of bass destruction T‑shirts, the Classic is a vast improvement on the Super Bowl.

I’m not a fisherman but it was fascinating to live in The South and see how big and important bass fishing was. I knew guys with thousands of dollars in gear and $30K+ custom painted bass boats.