SXSW Festival to use iBeacons for first time

EventBase has been supporting SXSW with a native mobile app since 2011, allowing attendees to filter events by track or topic, then build and share their event schedules with their friends. This year, they’ve added iBeacons to the mix.

Eventbase, the company that has been building the official SXSW festival app for a few years now reached out to let us know it will be deploying some iBeacons around the event this year to improve the experience. Specifically, it will be using the technology to “help attendees in Austin pick up their badge faster and get more involved in the sessions they attend.” One feature in the app will allow for real-time audience interaction during sessions:

In an industry first, Eventbase is placing beacons within select session venues. When attendees enter the venue they will receive a prompt to “Join the Conversation” within the official SXSW GO iPhone app, where they can network with other attendees in that session and participate in a discussion forum and live audience polls. In some cases, the beacons will enable quick access to an attendee’s Registration QuickCode.

In partnership with partner Urban Airship, Eventbase also provides the ability to deliver iBeacon™ triggered push notifications to app users containing highly relevant messages about the sessions they attend and the places they visit.

iBeacon was born for this.