How America fell out of love with orange juice


At its height, almost three-quarters of American households bought and kept orange juice in their refrigerator. But shifting American eating habits—which stigmatize sugar and leave little time for breakfast—and surging juice prices have done significant damage to American demand.

As a kid, we never had orange juice for breakfast (too expensive) and the only time I ever drink it now is if I go to a diner for breakfast and then I crave it. When’s the last time you had a glass of OJ? For our non-North America readers – was/is orange juice ever a staple of your breakfast?