Apple buys mobile app management and analytics firm Burstly

This is big news for iOS developers. The rumors were flying ever since Wednesday:

Burstly, the makers of an in-app ad management platform called SkyRocket and the parent company of popular mobile app testing platform TestFlight, has been acquired, we’re hearing. Though we’re working to get more information on this now, including deal terms, our understanding is that Apple is the acquirer here.

This rumor was confirmed earlier today by Re/code.

TestFlight is a widely adopted app build and distribution system. Looks like the current implementation will be winding down.

On Wednesday, TestFlight announced it would be terminating Android support as of March 21, for example, while also announcing that it was discontinuing its TestFlight SDK. According to support documentation, only existing teams will be able to continue to upload builds with the SDK. New users and those who have never uploaded the SDK are now being asked to remove it from their builds.

So far, I’ve not seen a public comment from Burstly or TestFlight. Questions are redirected to their email support page. Still digging.