Google’s pursuit of sports broadcasting

Very interesting piece (behind free reg-wall) on Google’s slow move into sports broadcasting, an area traditionally dominated by the major networks and satellite/cable conglomerates.

YouTube has aggressively chased content over the last several years, and may have created the infrastructure to expand it to historic levels. YouTube has already inked a deal with the NBA D-League to air more than 90% of games, and is predicted to bid for MLS soccer rights in 2014.

Imagine watching the Olympics on YouTube, NetFlix, Hulu, or on some network that isn’t even born yet.