Detailed look at Apple’s R&D spending from 1995-2013

Lots to chew on here. To me, the most interesting of these charts is the R&D expenditure as a percentage of net sales. Some pretty wild swings there.



  • stsk

    Beware of taking this information too seriously. The way companies (particularly Apple) break out their R&D expenditures for regulatory filings are wildly variable and rarely consistent . Accounting methods vary and companies sometimes use the way they allocate relative expenditures to OBFUSCATE, rather than enlighten. There are regulatory requirements, true, but the devil is in the details, and there is a huge amount of wiggle room, which companies use for their own ends.