Apple retail stores in 1976

Jobs and McKenna had dinner and talked about what the future of Apple could look like, and McKenna signed on. Eventually McKenna drafted an eight-page marketing plan in December 1976. Lo and behold, what was written under “Distribution Channels”? Apple stores.



  • G

    Interesting. Back then, without Woz, there might not be an Apple. Today, with Woz, there might not be an Apple.