Steve Hayden of Chiat/Day and Apple’s 1984 Super Bowl ad

Backstory on the 1984 Apple Super Bowl ad, woven around a conversation with Steve Hayden, the Chiat/Day advertising VP who wrote the spot. My favorite bit:

Like Jobs, Steve Hayden isn’t much of a football fan, so he watched the spot alone at home. He was pleased with how the commercial looked and, especially how it sounded. But he missed seeing the audience reaction, the gobsmacked expressions as fans crammed into sports bars and Super Bowl parties fell into stunned silence as the hammer was hurled through the air. “About 10 minutes after the spot aired, I was doing the dishes. And the phone rang. I’m up to my elbows in turkey grease. It’s Jay Chiat. He says, ‘How does it feel to be a f&$king star?’”

Nice.



  • Moeskido

    I love hearing stories like this.