Rene Ritchie wrote a great article on Google, and all large companies for that matter. I agree with everything he said, until this:

I value my privacy. I’m deeply concerned about who collects my data and how they use it. But I’m no more concerned about Google owning Nest than I am Nest existing in the first place.

The problem that I have is that Nest sold a product—we bought that product, used it and we’re satisfied with that transaction. With Google, the transaction is Google mining my data looking for information so they can show me the best advertisement.

With Google, I am the product.