Where did Universal Orlando get the idea for this great ad? Posted on Monday, January 20th, 2014 at 7:01 am. PTWritten by Jim Dalrymple This is a nice ad, I wonder where they came up with the idea…Oh yeah, here it is. Joseph Blake Eh, this isn’t Samsung level ripoff. I mean, every time a child takes a picture or a video in a TV show or commercial they’re ripping off Apple now? justinscheetz It’s the exact same premise. Distant child on phone all the time; parents seem worried. Oh look, the distant child was just creating something thoughtful and creative for their family to enjoy the whole time … and queue tears.It’s a complete rip-off. Joseph Blake Completely, because you obviously have 100% of the facts including when these two ads were produced and the actual thoughts in the heads of the people who wrote it. Sebastian Paul The music is a clone of the piano song from the “Photos every day” iPhone commercial… Justin Newcomb Does it really matter? We all are guilty of using other peoples ideas and making them our own. Martin Scorsese has even admitted to stealing from other movies. I don’t know if anyone has recently come up with an “original premise”. Mark How did they get theirs out before Samsung? Amazing! Jason Ip pot, meet kettle Ron Callahan Thought the same thing when I saw it. uosuıʌ ǝoɾ To be fair, it takes a while to make a TV commercial. Production on this may have already started before Apple released their ad. kjmci I’ve worked in commercial production – with the right agency, something like this could be hastily turned around in a few weeks.Especially when you don’t need to bother about pesky scripts or storyboards. Alex Kaloostian It was shot in October, according to a Universal spokesman. RD They tried to trick us by using the piano riff from the “Everyday” iPhone commercials w/ the story behind the Christmas ad. Clever. Costa K Was all her footage in portrait mode too?