Where did Universal Orlando get the idea for this great ad? Posted on Monday, January 20th, 2014 at 7:01 am. PT Written by Jim Dalrymple This is a nice ad, I wonder where they came up with the idea… Oh yeah, here it is. Joseph Blake Eh, this isn’t Samsung level ripoff. I mean, every time a child takes a picture or a video in a TV show or commercial they’re ripping off Apple now? justinscheetz It’s the exact same premise. Distant child on phone all the time; parents seem worried. Oh look, the distant child was just creating something thoughtful and creative for their family to enjoy the whole time … and queue tears. It’s a complete rip-off. Joseph Blake Completely, because you obviously have 100% of the facts including when these two ads were produced and the actual thoughts in the heads of the people who wrote it. Sebastian Paul The music is a clone of the piano song from the “Photos every day” iPhone commercial… Mark How did they get theirs out before Samsung? Amazing! http://instagram.com/real_jason_ip Jason Ip pot, meet kettle http://www.bikeworldnews.com Ron Callahan Thought the same thing when I saw it. uosuıʌ ǝoɾ To be fair, it takes a while to make a TV commercial. Production on this may have already started before Apple released their ad. kjmci I’ve worked in commercial production – with the right agency, something like this could be hastily turned around in a few weeks. Especially when you don’t need to bother about pesky scripts or storyboards. Alex Kaloostian It was shot in October, according to a Universal spokesman. RD They tried to trick us by using the piano riff from the “Everyday” iPhone commercials w/ the story behind the Christmas ad. Clever. Costa K Was all her footage in portrait mode too?