Investors confuse Nestor Inc with Nest, ride stock up 1900%

Struck by two things here. First, and most obvious, check before you buy, people. This is your hard-earned money. If you heard about Google buying Nest and just can’t resist, make sure you know the proper stock symbol before you hit add-to-cart.

Second, and most interesting to me, people were rewarded for this mistake, at least until the roller coaster went back down again. Apparently, this sort of confusion happens periodically. Nestor, Inc. trades over-the-counter under the symbol NEST. The question is, did an actual savvy investor spot this name confusion and buy Nestor as soon as the Nest acquisition was announced, then sell at the top?



  • BC2009

    I’m pretty sure that Tony Fadell’s NEST is not even traded publicly.

  • http://sumocat.blogspot.com Sumocat

    I would be highly surprised if no trader took advantage of the confusion. If there were traders dumb enough to buy the wrong stock, surely there were traders smart enough to realize they would.

  • Larry Davis

    A fool and his money…

  • Billy Razzle

    I’ve got to start doing this with these startup buyouts.

  • http://blog.nicholasmodesto.com/ DigitizedSociety

    this is like when investors bought into Tweeter Audio because they thought it was Twitter. Sometimes you have to wonder the IQ of these traders.