Tim Cook’s Q&A with the Chinese media and the Wall Street Journal is an interesting read. My favorite quote is this one:

When you really back up and look at what’s happening in China the usage numbers are staggering. Fifty-seven percent of the mobile browsing in China is done on iOS devices. Now there are many different views of unit market share and you can choose to look at whichever one you think is most reputable, but for us that is not our North Star, we don’t get up in the morning saying we want to sell the most, we get up saying we want to make and create the best, and so that’s our strategy and it doesn’t change.

To me, that has always been Apple’s strength, a focus on making the best possible product, one that changes people’s lives.