Thoughts on Apple’s TV ad “Your Verse”

I’m not going to ramble on about Apple’s newest TV ad, but I would like to address some negative comments I’ve been seeing.

Some people are wondering why Apple didn’t focus more on showing people do simple things, like reading a book, or perhaps entertaining children. I think these people are missing the point of the ad.

To me “Your Verse” shows you can do anything. If you can stand on top of a giant windmill, record a movie, improve your hockey game and compose music, surely you can read a book.

“Your Verse” isn’t just about everyday people, it’s about everyday people doing incredible things with the exact same device we use to surf the Web, FaceTime with family and friends, and send emails.

With the iPad, anything is possible.