Speeding mistake ad

Take one minute to watch this ad. Fantastic.



  • exrabies

    Very, very, very good. So good, I’ll forward this to our Dutch ministry of transportation.

  • marcintosh

    Wow. Just wow.

  • Doctorb

    Shouldn’t have pulled out in front of that car , especially when there is nothing behind it. Regardless of wether or not someone is speeding you shouldn’t be trying to get into a gap that small so slowly. But then again this is speed/car hating Australia so gotta give out the message.

    • Internet Correction Bot

      But then again this is speed/car hating New Zealand so gotta give out the message

    • Lukas

      The point of the ad is that people don’t expect you to go that fast, and might misjudge distances and speeds. Kind of pointless to nitpick it like his.

      • Zareph

        Actually I think it isn’t nitpicking but accurate. It’s pretty easy to look at a car and judge it’s speed. You’re better at guessing how fast it’s going than thinking in terms of ‘x mph is the speed limit’. It’s a powerful commercial/message but it’s an inaccurate situation in my view. To me that’s more of ‘don’t be in a hurry to pull out, it was one car on a lone road 5 seconds wouldn’t hurt you’. There’s lot more examples you could use where speed is much more factor. Maybe they don’t weave through traffic and get crunched by a semi in NZ like you do here int he states.

        • Jasper

          It actually is not always all that easy to judge the speed others are going. In particular: the ease with which people do this varies form person to person and from situation to situation.

        • Lukas

          That’s the point of the ad. People make mistakes. Not speeding makes it more likely that you’re able to react to other people’s mistakes. Yep, both are at fault, but one of them is incompetent (which is difficult to fix), while the other intentionally ignores the law.

  • Moeskido

    Excellent. A lot of drivers in New Jersey could stand to see this.

  • Snaggy

    Let me just say again that’s it’s posts like this that are why I love The Loop.

  • class warfare, wuhh

  • Light_Sleeper

    Wonderful ad with an important message: If you are moving too fast to react to hazards, you are an incompetent driver. The fault is shared, of course, but that won’t matter to the dead and disabled.

    • vbonline

      The driver pulled out when he shouldn’t and misjudges the speed of the oncoming car (it doesn’t matter if he doesn’t suspect a fast car, it is HIS job to judge distance and speed right, BEFORE pulling out). So that driver makes the mistake CAUSING the accident but your take is that the speeding guy is incompetent… Conditioned much?

      • Light_Sleeper

        The accident would not have happened if the father hadn’t pulled out. The accident would not have happened if the other driver was traveling at a prudent speed. Clearly, both drivers are at partial fault. See the text of my comment and watch the video which makes it explicit (he says so himself) that the main-road driver is driving too fast. If you drive faster than your reaction time, you are incompetent. The word means “not possessing the skills required to perform successfully.”

        • vbonline

          You are admitting that BOTH are at fault, but you state the speeding driver is incompetent. But what about the other one?

          So WHY are you blaming the speeding driver first and foremost…

          Look: There is a tendency in politics and media to blame the speeding driver because it is EASIER than to say: There are a LOT of incompetent drivers out there and we need to identify them, educate them and revoke their license as last measurement. Nobody wins elections or sells newspapers with that statement.

          …and you were falling into the same trap. Thats why I was asking about conditioning….

          • Light_Sleeper

            If your car comes in contact with another car, that’s the very definition of incompetent driving. If believing so means I’ve fallen into some sort of “trap,” I think that “trap” is a reasonable place to be.

            Watch the video carefully. The speeding driver is doing OVER 100km/hr. That’s the legal maximum in NZ, and is a point made clear when they show his speedometer. The speeder kills (cripples?) himself and two other people DURING THE COMMISSION OF A CRIME. He is objectively a criminal, and should he survive he would be guilty of vehicular manslaughter in a US jurisdiction.

          • Zareph

            I think the challenge here is 100km/h is kinda slow for a highway road in the US. Some of our speed limits are now as high as 120 km/h with some roads in TX as high as 135 km/h (75/85)

          • Light_Sleeper

            Granted. But I imagine there is no jurisdiction anywhere in the world that would absolve a driver of “speeding” simply because he was traveling under the posted limit. There is always mitigating language regarding factors like visibility, weather, traffic, etc. that adjust the safe driving speed. The speed limit is a theoretical maximum.

            There is an idea in the US (and elsewhere, obviously) that the man who put up the sign knows best and I’m okay as long as I obey the sign. That kind of abdication of responsibility and implicit acceptance of the paternalism of “the sign” makes for bad drivers — and citizens. In my opinion.

          • Zareph

            Did you mean to say over the limit? If so sure, I agree. If under however at least in the state I live in the person pulling into the flow of traffic has responsibility not the person driving at speed but under the limit. “Right of way” is the expression used

          • Unfortunately, people get away with speeding all the time. A family friend was hit by someone doing over 130 km/h in a 70 zone. The driver got away with it, despite major injuries.

      • Lukas

        Both are causing the accident. One of them is incompetent, while the other is intentionally ignoring the law. Up to you to decide who’s more to blame, but the ad’s point is correct.

  • Space Gorilla

    Great ad. The reality is most people aren’t good drivers. They think they are though. Simple rule, if you’re wondering if you’ve got enough time to pull out, don’t. Just wait until it is ridiculously clear, saving a minute or two isn’t worth your life. Everyone should just slow down. The speed issue is worse in the winter, people drive as if the snow and ice doesn’t exist, they set their cruise control (too fast) and drive like the road is in perfect condition.

    Also, a pet peeve of mine, never stop on a highway to turn left. Instead, slow and turn right (there’s usually also an approach/road to the right), then pull around and proceed across the highway when it is clear. Too many people get killed sitting on the highway waiting to turn left because the driver coming up behind them doesn’t notice and doesn’t use the right passing lane. Or worse, the driver behind the left turner slows down, and the next driver coming up passes on the left just as the left turner comes across, since they can’t even see there’s someone turning left.

  • Brian Grinter

    our Kiwi friends across the ditch (or dutch as they’d say) make some REALLY effective car safety ads

    http://www.youtube.com/watch?v=dIYvD9DI1ZA