Apple’s strategy

Ben Bajarin:

Folks claim that because Apple’s competition is doing something that Apple should also or they will lose. Yet what I love about Apple’s strategy is that it is never around what the competition is doing. Apple marches to beat of their own drum. This is fundamentally mis-understood by so many.

I agree with Ben. Companies will release products that may be in a category Apple is interested in, but Apple is not going to change its strategy to release something before it’s ready. The so-called experts fail to realize that many of the products introduced are guesses by companies to try to beat Apple to a market. Often times, these products are not thought out very well and eventually fail. Apple enters a market because it feels it can dominate that market. It makes products for its customers, with the expectation that the money will follow—exactly the opposite of how most other companies operate.



  • stefnagel

    Apple fulfills customer needs, absolutely. And it meets those needs in an especially magical, creative way. But Apple knows that reverse engineering will wipe out the creative edge within weeks, so it captures technology to buy a year or two during which time competitors cannot get or cannot afford technology at costs Apple can. Lastly, Apple fuels its product launches with content. That’s tunes, shows, apps, books. Whoever imagined five years ago that apps would become popular, consumer digital media? And maybe become bigger than or even subsume the others?

    So it’s a chain of factors behind any Apple product/service. A molecule, not an atom, C-C-C-C, Customer, Creativity, Cost, Content. These four Cs can be understood as Aristotle’s four causes: final, formal, material, efficient. Kinda.

  • http://www.johncblandii.com John C. Bland II

    Although sometimes frustrating, as a consumer, this is by far one of my top 3 attributes Apple bears. It is only frustrating because I’m an impatient consumer OR the idea is sweet but the execution is poor (ie – smartwatch) so I want to see what Apple does.

    Either way…great attribute!

  • GreatBoo

    I’ve noticed Apple’s competitors seemingly jumping on any roumor about upcoming products and rushing to market with poorly realised products that don’t seem to have a place – or a use – beyond the novelty value.

    If Apple had released the iPhone in this current climate, I imagine some of the competition would have stuck a cell antenna on an MP3 player just to beat them to market.

    • lucascott

      Bingo. Someone gets a crazy idea, it becomes a rumor Apple is doing it. The other boys jump in so they will be first. Then the talk that Apple needs to do it to compete start. Often on things that are basically a failure.

      Galaxy Gear and the Surface aren’t setting records for example

      • Kriztyan

        You are mistaken, they are breaking records, only not the kind that you would want to brag about.