Folks claim that because Apple’s competition is doing something that Apple should also or they will lose. Yet what I love about Apple’s strategy is that it is never around what the competition is doing. Apple marches to beat of their own drum. This is fundamentally mis-understood by so many.
I agree with Ben. Companies will release products that may be in a category Apple is interested in, but Apple is not going to change its strategy to release something before it’s ready. The so-called experts fail to realize that many of the products introduced are guesses by companies to try to beat Apple to a market. Often times, these products are not thought out very well and eventually fail. Apple enters a market because it feels it can dominate that market. It makes products for its customers, with the expectation that the money will follow—exactly the opposite of how most other companies operate.