BuzzFeed:

My advice to TV shoppers has evolved: Consider the off-brands. Are you building the ultimate home entertainment system to show off to your friends? Then sure, shell out for the Samsung. But if you’re not…perhaps it’s time to take a look at one of those sub-$350, 40-plus-inch TVs.

Purists will scoff but he’s not wrong. And with “good enough” TVs coming down in price, it makes it less and less likely Apple will be interested in trying to sell their own high margin sets.